Al Gibb is the CEO of Melbourne, Australia based video games company Mighty Serious.  Mighty Serious specializes in delivering behaviour change projects through gamification.

The Mighty Serious approach gathers industry experts across game design, data science, positive psychology and emergent tech to deliver innovative outcomes for organisations.  Mighty Serious is a division of Mighty Games who specialize in making smart mobile games that pack a big punch in the free-to-play casual games market with titles such as Disney Crossy Road, Shooty Skies and Charming Runes.  

Originally from Scotland, Al began his career as a menswear buyer in London before moving into the Scottish Government overseeing foreign direct investments from Northern Europe.

Al moved to Melbourne, Australia to take up the position of Head of Digital Games and Fashion for the Victorian Government in Australia.  Over nine years in this role Al grew the local sector to 133 studios which is half of the Australian games industry and developed and delivered government programs specifically supporting the digital games sector.  In 2014, Al created Melbourne International Games Week, Asia’s premium digital games festival incorporating a variety of industry and consumer events and attracting 60,000 visitors.