Antony Reed is a 26-year veteran of the interactive entertainment industry. With global experience in game development and publishing, Antony has been a marketing brain behind some of the world's biggest games franchises, including Command & Conquer, Baldur's Gate, Fallout and various Star Trek titles. He has won numerous awards for his campaigns.

Today, Antony is CEO of the Game Developers' Association of Australia and is tasked with advocating the interests of the sector to government, educational, financial and commercial institutions. He also promotes Australian game development creativity and talent internationally. He has been in the position for 7 years.

The GDAA organises and hosts the annual Games Connect Asia Pacific conference, an anchor event for Melbourne International Games Week. In 2013, the GDAA established The Arcade, a collaborative co-working space for game developers.