More than 25 years of experience in content creation working across print, TV and digital domains. For the last decade, been focused mainly on the digital space, particularly working on content strategies for multiple audiences in different genres like entertainment and sports.

As Head of Content for Hotstar for the last five years, shaped a content creation and acquisition strategy through consumer insights that has led to a 100-million audience on the platform. Have worked and built good relationships with top content creators, both in India and abroad to develop a pipeline of originals and branded-content projects.